Martini - Play With Time

Directed by Jake Nava, this Martini advert was based on the Italian notion of wealth, being time and not money.

I was the Lead on this project, working closely with Creative Director Dan Williams to produce this piece that had for goal to restore the classy image Martini was known for in the 70s.

With a turn around of only 3 weeks and constant addition of CG shots, this project was really intense and was probably the most challenging project I had to lead in my career up to now.

© hugojackson 2018
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